News & Tips

Automation, the backbone of your email marketing.


Automation or flows are awesome! As you know email marketing is one of the best ways to reach your audience and maintain relationships, but it can be a lot of work. Automating some parts of your email marketing will save you time while also improving the impact of your emails.

Automation is all about personalisation

Personalisation is the key to successful email marketing. So what exactly is personalisation? It’s more than just a name or a salutation. Personalisation involves building a relationship with your customers, understanding their needs and behaviour, and being able to effectively communicate with them.    Make them feel like they’ve received an actual communication from you as an individual rather than just another faceless company.

Your automated emails can be triggered by several actions

You can set up automated emails to go out no matter what.

They can be triggered by a user action, like when someone signs up for your newsletter, interacts with an email or buys something from you.

They can also be triggered by time—like if it’s been a week since a user last visited your site, it may be time for them to receive another email about recent blog posts or sales.

It’s not all or nothing, you can combine an automated email flow with one-off emails

With an automated email flow, you can send out one-off emails that drive more conversions and help your business grow. This can include new product launches or sales, follow-up emails to users who didn’t convert on their first visit, and more. In addition to being helpful for conversion rates and retention, this is a great practice for keeping your subscribers engaged with your content throughout the year.

If you have a regular newsletter or list of other content that you want to regularly share with subscribers but don’t have time (or bandwidth) to send them all at once, set up an automated email flow so they get sent out automatically when they’re ready!

It takes time but the results are worth it

It’s true that it takes time to build your automated email flows and get them working the way you want them to. It also takes time to learn how to use automation effectively, but once you do, it’ll give you results that are truly worth your while. As part of any good automation set up, this should be planned in your email marketing strategy. 

Things you’ll need to think about:

  • What is the purpose of the automation?
  • What do you want the outcome to be?
  • What will the content be? 
  • What are the triggers?
  • What testing will you be running, and what do you want out of it?

Automating your emails is going to make your campaigns much more effective

Automating your emails is going to make your campaigns much more effective and powerful. You can get so many benefits from automation, it’s amazing!

  • Save time: Automation will save you lots of time that would otherwise be spent manually sending out emails. Instead, you can just set up a workflow for each campaign and let the system do all the work for you. You’ll be able to focus on creating new content instead of spending hours sending out emails every day.
  • Save money: Once again, automation helps save money because it makes things easier and cheaper in general (you don’t need a human being behind the scenes). With the right tools and software, automating doesn’t have to cost much at all; this means that any business owner has access to this tool without breaking their budget!
  • Increase revenue: Customers who use automated emails are often more loyal than those who don’t—and there are several reasons why this happens! If a customer isn’t getting enough value from an email campaign but still gets an automated one anyway (e.g., if they receive coupons), then they may feel obligated not only because it’s less work than searching through other options but also because they’ve already invested money into their relationship with your brand before receiving these offers.”
  • Increase engagement: Subscribers expect welcome emails, abandoned carts etc, it’s part of the “norm”. But it also helps with keeping those subscribers engaged with the company, educating them about you, and finding out what their needs are and how to solve them, the list is endless.

To conclude

I would like to say that automation is not the be-all and end-all of email marketing. It’s just another tool in your arsenal that can help you reach more people, provide them with a better experience, and keep them engaged with your brand. You’ll still need to send one-off emails as well as contact customers directly if they have questions or concerns. But if you’re looking for a way to boost engagement with your audience on an ongoing basis, then it’s worth setting up some flows today!

Keep an eye out for my next blog post where I will be breaking down my top 5 automations that every eCommerce business should have.

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